FORJA
Sample landing for a strength-training box. Endless diagonal hazard tapes carrying the workouts, animated counters and a working class booking: pure energy aimed at a single action — book.
The challenge
A gym is sold with energy and the promise of results. The site had to hit hard in the first second, make the offer clear and push toward the free trial with no detours.
The solution
Deep black with electric volt green, outlined display type and two diagonal hazard tapes crossing the hero in an infinite loop with the class names. The box stats count up on scroll and a real booker — day + time, with full slots marked — confirms the class on the spot.
The result
A high-impact landing that conveys intensity and drives conversion without friction. The motion gives it attitude; the working booking proves it's not just a window display — it works.
Stack
FORJA is a sample piece: a fictional strength box built to show high-impact, conversion-focused design. Color, contrast and movement in service of a single goal.
