Lúa
Sample landing for a botanical skincare brand. A liquid gradient that morphs in the background, an elegant serif and a skin quiz that builds your routine: a store that feels expensive and calm at once.
The challenge
Premium skincare is sold with a sense of care and cleanliness. The site had to breathe as much as the product: nothing loud, everything delicate, but with a clear path to purchase.
The solution
A liquid gradient background that morphs softly (organic CSS blobs), light serif type and rounded shapes. The heart is a skin quiz: three taps — skin type, concern, texture — and the page reveals a personalized routine on the spot.
The result
A piece that conveys accessible luxury and trust, and that also converts: the quiz turns a passive visit into a tailored recommendation. It shows command of soft palettes, organic motion and interaction with purpose.
Stack
Lúa is a sample piece: a fictional skincare brand built to show soft, elegant, ecommerce-focused design. Palette, type and breathing room in service of a brand feeling.
